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Penetración de redes sociales en EE.UU.

  • Publicado en Breves

Fue el gráfico destacado por eMarketer la semana pasada. Muestra la penetración que tienen a la fecha en Estados Unidos, las diferentes plataformas de redes sociales entre los usuarios de Internet. Se aprecia una clara dominación aún de parte de Facebook, seguida por Instagram, que pertenece a la misma red de Mark Zuckerberg.

Sin embargo, se aprecia en esta misma gráfica la manera en que se mete Snapchat entre las más importantes redes sociales, por sobre Pinterest, que en todo caso no despertaba sospechas de tener tanta penetración, y todas las nombradas muy por encima de Twitter. Al parecer, esta última tiene una repercusión más que nada mediática, pues apenas supera muy levemente el 20%.

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